Spotify IWM-México

The lack of female representation in the audio industry in Mexico has been a persistent issue, but Spotify is tackling this problem with determination through its EQUAL program. Under the motto "HAZTE ESCUCHAR", the leading streaming platform seeks not only to inspire but also to empower the new generations of women, urging them to showcase their talent to the world.

In this journey towards auditory equity, the EQUAL ambassadors stand out as inspiring figures. These talented Mexican women have achieved success and have raised the name of our country to international levels. Their role is crucial in conveying the message that female voices deserve to be heard and valued in the audio industry.

Spotify, along with these ambassadors, is leading a movement for change. It is a call to action for all talented women to come together and make their voices heard. It is time for Mexico and the world to recognize the power and diversity of female voices in the audio industry.

OOH & DOOH

The graphic design for this campaign was a big opportunity to innovate, although we followed the guidelines,

we also took some new chances that gave a fresh and powerful image to the campaign.
We shifted from the traditional photos artist sent us: a color photo where they were posing in a glamorous way- to having black and white photos of the artists in action, doing what they love and with the mic on their hands. We chose to praise and magnify their talent in each copy and each image.
To keep magnifying the look and feel, we made hand crafted elements that worked as a texture, making the visuals more dynamic and powerful.Each copy was written in first person, focusing on the greatness that each talent has given to the industry, and empowering the ones who read it. All with the same structure “Hicimos que” accompanied with the specific characteristic of the artist.